In 2016, Erin graduated Magna Cum Laude with her Bachelor of Science in Telecommunications from the University of Florida. After taking a year off to work freelance, she returned to her alma mater for her Master of Arts in Mass Communications. She specialized in data analysis and completed her degree in May 2019. Her final project details the effects of voluntourism. She led the strategic communications team.
A nationally ranked speaker, Erin was a communication instructor and coach for the UF Speech and Debate Team. She is a member of the American Forensics Association 2016 All American Team.
Erin has brought her interpersonal communications skills to the digital sphere, where her passion lies. An avid social media user, Erin works to unite users with the brands they use every day. She has experience working in content creation, promotions and analysis. Erin is a Hootsuite and Google certified professional. Erin enjoys leveraging data to make informed marketing decisions. She is passionate about working with SEO and SEM.
She is currently on the team at Zenith Media in Atlanta as a Campaign Manager in Paid Search. She works on the Smucker's account for the pet division. Each day Erin monitors the account budgets and bidding strategies while developing, launching and optimizing campaigns.